Campaign:
Bafta Social Filter
Brand:
EE
Through 4 bespoke AR Instagram filters, we brought traditional storytelling into the digital social media age, making the arts accessible to families everywhere.
Paying homage to the rich history of set design for stage and screen, we used Motion tracking and Augmented Reality(AR) technology to create magical spaces out of thin air.
This allowed us to create immersive AR filters that not only feel familiar but allow audiences to easily build digital AR stages within their own homes.