Industry Trends

We are a pioneering global creative technology and content studio that has a proven track record of working with the biggest brands to develop groundbreaking solutions, while picking up a slew of awards along the way. A recognised industry thought leader, our views and thought leadership pieces feature frequently in the press. Read on for our latest articles.

Marketing Studio F n F Back Close Up Shot

Mattel Creations enlists Happy Finish to produce exclusive Fast & Furious virtual collectibles for the Hot Wheels NFT Garage

Over the years, Hot Wheels has released more than 20,000 unique die-cast models. In partnership with Mattel Future Lab, Happy…

OnAugust 9, 2023
Read Time5 mins
ByHappy Finish

Putting the Feeling Back into Experiences

Article Link here The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating…

OnAugust 3, 2023
Read Time9 mins
ByAlex Lambert

How digital twinning will revolutionise the fashion industry

By Mirko M Scolari, CEO at Happy Finish Fashion has always been at the forefront of innovation – you just…

OnJune 29, 2023
Read Time6 mins
ByMirko M Scolari

New App Accelerates Product Development for Multinational Consumer Goods Corporation

The global FMCG business wanted to boost the power of prototyping textured pattern designs for their consumer goods by digitising…

OnJune 14, 2023
Read Time4 mins
ByHappy Finish

169the smart city of cyberspace and metaverse digital data of futuristic picture id1357404897 1170x600 1

Welcome to a new world of Wellbeing

We could all use a little wellbeing right now. Conflict, COVID, crushing price rises: it seems the world is askew,…

OnApril 28, 2023
Read Time3 mins
ByRainer Usselmann

SU19 GFB NTC SingleFed England IN GAME Lucy Bronze JOY 01 low

Off To A Flyer: How Digital Production Is Changing Promotion Of New Players

By Frances Hood, Digital Production Director at Happy Finish

OnFebruary 21, 2023
Read Time4 mins
ByFrances Hood

Wellbeing remixed in the Age of the Metaverse.

A Happy Finish report in association with Thermengruppe Josef Wund.

OnAugust 25, 2022
Read Time4 mins
ByRainer Usselmann

Happy Finish teases Metaverse moves with new hires

Lyndon Greenlees takes over from Jerome Botbol, who has been promoted to Head of Immersive, a first for the agency ahead of the launch of its Metaverse Steering Group (MSG). Read More

OnMarch 9, 2022
Read Time2 mins
ByJerome Botbol

We Have All the Time in the Virtual World | Why Brands Must Play the Long Game in the Metaverse

Happy Finish's Head of Strategic Development, Jerome Botbol, share his insights on the future of the metaverse for brands. Read More

OnFebruary 15, 2022
Read Time5 mins
ByJerome Botbol

Get in Touch