ENGAGING BASKETBALL FANS ACROSS EUROPE WITH IMMERSIVE AR FILTERS
Our aim was to connect with basketball enthusiasts across Europe by designing engaging and interactive augmented reality (AR) filters. Our project, named ‘At Home with Harden’, comprised of three filters that offered a fun and immersive experience for fans, while also challenging them to learn and replicate some of James Harden’s signature moves – from his famous step back to his spin the ball technique.
We partnered with various influencers, each of whom hosted a different filter on their Instagram accounts. Within the first two weeks of the filters being launched, we achieved an impressive milestone of over 1 million impressions, indicating a positive response from our target audience.