Partnering with TikTok and Santander to create a bespoke Filter for the LOS40 music awards 2023
Happy Finish (HF) was commissioned by TikTok and Santander to develop a customized TikTok filter for the prestigious LOS40 Music Awards Santander 2023. These awards stand as one of the most prominent music events in the Spanish-speaking world, celebrating the contributions of artists from across the globe to the culture and music industry of Latin and Spain.
The bespoke filter allowed users to participate in a dynamic dance challenge, with the enticing opportunity to not only win prizes but also secure access to an exclusive VIP area located just beneath the WiZink Centre in Madrid. There, they could enjoy the company of acclaimed artists such as Aitana, Pablo Lopez, and Vicco.
The 2D visual effects incorporated into the filter provided users with an engaging and immersive means to express their dance moves, infusing an element of fun into their participation in this vibrant event.