Coca-Cola Treecording





Treecording is a WebAR Experience that uses your unique sound waves to create a virtual, shareable Christmas tree. Developed in partnership with AKQA and activated from your Coca-Cola bottle, this tool employs 3D design, augmented reality mapping, and sound reactive programming to turn the sound wave into a personalized Christmas tree.

This is the world’s first personalized audio message shared as a real-time 3D generative object in augmented reality.

The application brings a thoughtful personal touch to our Christmas exchanges, encouraging people to dedicate a heartfelt message to their loved ones, and turning the digital space into something more genuine.

Launched across South America the Treecording gained more than one million unique visits with an 80% completion and 143% share rate.


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