Campaign:
Sports Direct Naughty List
Brand:
Sports Direct
Release Date: November 2021
Type: Gamified Branded Effect
Hashtag: #SportsDirectNaughtyList
Outcome: 2.6Billion Views to date
Celebrating the Christmas season, this gamified effect challenged users to keep various sports balls balanced for as long as they can.
It came with an incentive for free christmas shopping if they won.