Campaign:
My Levis My Vibe
Brand:
Levis
Release Date: October 2020
Type: 2D effect
Hashtag: #MyLevisMyVibe
Views: 5.5 B views
The #MyLevisMyVibe challenge launched in Europe, October 2020. The effect encourages users to transform their everyday outfit into the most creative denim look in which they will showcase their signature dance moves.
It was used by Tik Tok stars across the platform including Tilly Ramsay, Perri Kiely and Sundy Jules.