TikTok | Deezer BE


Deezer Playlist Challange



Release Date: 2nd August 2021

Type: Gamified Branded Effect

Hashtag: #deezerplaylistchallenge

Outcome: 80M views in week 1

400M views in 1 month

Deezer launched a Branded Hashtag Challenge
to bring the noise, lighting feeds everywhere with music-driven engagement. 

Together with Artefact agency, we created the #DeezerPlaylistChallenge in which it asked the community to use a Branded Effect to create their own playlist cover art.


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