Campaign:
Deezer Playlist Challange
Brand:
Deezer
Release Date: 2nd August 2021
Type: Gamified Branded Effect
Hashtag: #deezerplaylistchallenge
Outcome: 80M views in week 1
400M views in 1 month
Deezer launched a Branded Hashtag Challenge
to bring the noise, lighting feeds everywhere with music-driven engagement.
Together with Artefact agency, we created the #DeezerPlaylistChallenge in which it asked the community to use a Branded Effect to create their own playlist cover art.
Videos
