{"id":8297,"date":"2023-04-20T22:50:30","date_gmt":"2023-04-20T22:50:30","guid":{"rendered":"https:\/\/happyfinish.com\/?post_type=work&p=8297"},"modified":"2023-05-02T14:29:49","modified_gmt":"2023-05-02T14:29:49","slug":"adidas-big-zoo-vr-experience","status":"publish","type":"work","link":"https:\/\/happyfinish.com\/work\/adidas-big-zoo-vr-experience\/","title":{"rendered":"Adidas | Big Zoo VR Experience"},"content":{"rendered":"\n
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Campaign:<\/h4>\n\n\n\n

Big Zoo VR Experience<\/p>\n\n\n\n

Client:<\/h4>\n\n\n\n

Adidas<\/p>\n<\/div>\n\n\n\n

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COMBINING THE POWER OF VR<\/strong> AND UNREAL ENGINE 5<\/strong><\/p>\n\n\n\n

Working with The Midnight Club, we were engaged to build a unique VR Experience to drive buzz and excitement around the launch of the ZX22 trainer.<\/p>\n\n\n\n

To accomplish this, we built a fully immersive world using Unreal Engine 5, a powerful game engine developed by Epic Games. As a grant partner of Epic Games, we had access to cutting-edge technology and expertise that allowed us to create a unique and engaging VR experience for the client.<\/p>\n\n\n\n

Unreal Engine 5 is the latest version of the popular game engine and is known for its high-fidelity graphics and advanced features that allow developers to create photorealistic environments and dynamic lighting effects. By leveraging this technology, we were able to create a virtual world that felt realistic and immersive, allowing users to fully engage with the brand and product.<\/p>\n\n\n\n

Overall, the VR experience created by Happy Finish for the launch of the ZX22 trainer was a great success, generating buzz and excitement around the product and helping to establish it as a must-have item for consumers. It also demonstrated the power of virtual reality as a marketing tool and highlighted the potential of cutting-edge technology like Unreal Engine 5 to create engaging and immersive brand experiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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