{"id":8247,"date":"2023-05-09T09:14:46","date_gmt":"2023-05-09T09:14:46","guid":{"rendered":"https:\/\/happyfinish.com\/?post_type=work&p=8247"},"modified":"2023-05-09T09:14:48","modified_gmt":"2023-05-09T09:14:48","slug":"sony-link-buds","status":"publish","type":"work","link":"https:\/\/happyfinish.com\/work\/sony-link-buds\/","title":{"rendered":"Sony | Link Buds"},"content":{"rendered":"\n
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Campaign:<\/h4>\n\n\n\n

Link Buds<\/p>\n\n\n\n

Brand:<\/h4>\n\n\n\n

Sony<\/p>\n<\/div>\n\n\n\n

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For the launch of Sony LinkBud we were approached by international creative agency 180 NY<\/a> to produce five streams of work for the launch, including a first of its kind AR-enabled unboxing experience<\/strong><\/em>, a virtual hub<\/strong><\/em>, two social filters<\/strong><\/em> and a social film<\/strong><\/em>. The campaign aims to engage a younger, digital-savvy audience via fun, interactive experiences.<\/p>\n\n\n\n

The TikTok film was created with Wisdom Kaye. Filmed against a green screen, the HF VFX team brought to life the various metaverses with which Wisdom is seen interacting with.
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Videos<\/h2>\n\n\n\n
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