{"id":8222,"date":"2023-04-27T13:03:49","date_gmt":"2023-04-27T13:03:49","guid":{"rendered":"https:\/\/happyfinish.com\/?post_type=work&#038;p=8222"},"modified":"2023-05-03T14:23:54","modified_gmt":"2023-05-03T14:23:54","slug":"ee-ar-superstore","status":"publish","type":"work","link":"https:\/\/happyfinish.com\/work\/ee-ar-superstore\/","title":{"rendered":"EE | AR Superstore"},"content":{"rendered":"\n<div class=\"wp-block-group has-palette-color-8-color has-text-color is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--palette-color-8);border-left-style:solid;padding-left:var(--wp--preset--spacing--50)\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:0.9,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0}}}\" class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\" >\n<h4 class=\"wp-block-heading has-palette-color-8-color has-text-color\" id=\"campaign\">Campaign:<\/h4>\n\n\n\n<p class=\"has-large-font-size\">AR Superstore<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-palette-color-8-color has-text-color\" id=\"brand\">Brand:<\/h4>\n\n\n\n<p class=\"has-large-font-size\">EE<\/p>\n<\/div>\n\n\n\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:1,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0}}}\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\" >\n<p>To amplify EE\u2019s Wembley Stadium sponsorship, Happy Finish developed a WebAR shopping experience for England fans.<\/p>\n\n\n\n<p><strong>Leveraging the power of EE\u2019s 5G network and 8thWall\u2019s WebAR technology, fans visiting Wembley Stadium for England\u2019s friendly games were able to explore and purchase England merchandise in a completely new and immersive way.<\/strong><\/p>\n\n\n\n<p>Guided by their personal shopper, an AR avatar of Trent Alexander-Arnold, fans were able to \u2018try before they buy\u2019. The AR technology allows visitors to view products from a range of different angles, which can be manipulated by pinching and rotating premium 3D models.<\/p>\n\n\n\n<p>As a takeaway, fans leaving the store were able to capture a selfie with Trent at the end of the experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-palette-color-3-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\">\n<h2 class=\"wp-block-heading has-palette-color-8-color has-text-color\" id=\"videos\">Videos<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:0.9,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0}}}\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" >\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Happy Finish | EE 5G Superstore\" src=\"https:\/\/player.vimeo.com\/video\/756814759?h=bcbae12a4c&amp;dnt=1&amp;app_id=122963\" width=\"1290\" height=\"726\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:0.9,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0}}}\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" >\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EE 5G Superstore  Behind the Tech.mp4\" src=\"https:\/\/player.vimeo.com\/video\/759543739?h=a6f7c53c5c&amp;dnt=1&amp;app_id=122963\" width=\"1290\" height=\"726\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div data-gkt-effects=\"{&quot;reveal&quot;:{&quot;x&quot;:0,&quot;y&quot;:0,&quot;opacity&quot;:0,&quot;scale&quot;:0.9,&quot;transition&quot;:{&quot;type&quot;:&quot;easing&quot;,&quot;duration&quot;:0.9,&quot;delay&quot;:0}}}\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" >\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Happy Finish | EE 5G Superstore Mobile\" src=\"https:\/\/player.vimeo.com\/video\/756814864?h=c2a5fd028f&amp;dnt=1&amp;app_id=122963\" width=\"563\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-palette-color-4-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:var(--wp--preset--spacing--80);padding-left:0\">\n<h2 class=\"wp-block-heading has-palette-color-8-color has-text-color\" id=\"gallery\">Gallery<\/h2>\n\n\n<div class=\"wp-block-visual-portfolio alignwide\">\n<div class=\"vp-portfolio vp-uid-adf9eb26 vp-id-H0ndM\"\n\tdata-vp-layout=\"masonry\" data-vp-content-source=\"images\" data-vp-items-style=\"fade\" data-vp-items-click-action=\"popup_gallery\" data-vp-items-gap=\"15\" data-vp-items-gap-vertical=\"\" data-vp-pagination=\"load-more\" data-vp-next-page-url=\"\" data-vp-masonry-columns=\"3\" >\n\t<div class=\"vp-portfolio__preloader-wrap\">\n\t\t<div class=\"vp-portfolio__preloader\">\n\t\t\t<img decoding=\"async\" loading=\"eager\" src=\"https:\/\/happyfinish.com\/wp-content\/plugins\/visual-portfolio\/assets\/images\/logo-dark.svg\" alt=\"Visual Portfolio, Posts &amp; Image Gallery for WordPress\" width=\"20\" height=\"20\" data-skip-lazy title=\"\">\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vp-portfolio__items-wrap\">\n\t\t\t\n<div class=\"vp-portfolio__items vp-portfolio__items-style-fade vp-portfolio__items-show-overlay-hover\">\n\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-9f1f161a\" data-vp-filter=\"\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\" data-vp-popup-img-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg 512w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-300x200.jpeg 300w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-500x334.jpeg 500w\" data-vp-popup-img-size=\"512x342\" data-vp-popup-md-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\" data-vp-popup-md-img-size=\"512x342\" data-vp-popup-sm-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-500x334.jpeg\" data-vp-popup-sm-img-size=\"500x334\">\n\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\" class=\"wp-image-8225\" alt=\"\" srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg 512w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-300x200.jpeg 300w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-500x334.jpeg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" data-skip-lazy title=\"\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"342\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\" class=\"wp-image-8225 vp-lazyload\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTEyIiBoZWlnaHQ9IjM0MiIgdmlld0JveD0iMCAwIDUxMiAzNDIiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" data-src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\" data-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg 512w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-300x200.jpeg 300w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image-500x334.jpeg 500w\" data-sizes=\"auto\" loading=\"eager\" alt=\"\" data- title=\"\">\n\t\t<\/a>\t<\/div>\n<\/div>\n\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Copy-of-EE-5G-Image.jpeg\"\n\t\ttabindex=\"-1\" class=\"vp-portfolio__item-meta\" \t>\n\t\t\t<\/a>\t<\/div>\n\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-3b766e10\" data-vp-filter=\"\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" data-vp-popup-img-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg 338w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1-169x300.jpg 169w\" data-vp-popup-img-size=\"338x600\" data-vp-popup-md-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" data-vp-popup-md-img-size=\"338x600\" data-vp-popup-sm-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" data-vp-popup-sm-img-size=\"338x600\">\n\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"600\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" class=\"wp-image-8226\" alt=\"\" srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg 338w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1-169x300.jpg 169w\" sizes=\"(max-width: 338px) 100vw, 338px\" data-skip-lazy title=\"\"><\/noscript><img decoding=\"async\" width=\"338\" height=\"600\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" class=\"wp-image-8226 vp-lazyload\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzM4IiBoZWlnaHQ9IjYwMCIgdmlld0JveD0iMCAwIDMzOCA2MDAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" data-src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\" data-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg 338w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1-169x300.jpg 169w\" data-sizes=\"auto\" loading=\"eager\" alt=\"\" data- title=\"\">\n\t\t<\/a>\t<\/div>\n<\/div>\n\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE_Outside-338x600-1.jpg\"\n\t\ttabindex=\"-1\" class=\"vp-portfolio__item-meta\" \t>\n\t\t\t<\/a>\t<\/div>\n\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-0bd12456\" data-vp-filter=\"\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" data-vp-popup-img-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg 460w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1-300x196.jpg 300w\" data-vp-popup-img-size=\"460x300\" data-vp-popup-md-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" data-vp-popup-md-img-size=\"460x300\" data-vp-popup-sm-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" data-vp-popup-sm-img-size=\"460x300\">\n\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"300\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" class=\"wp-image-8227\" alt=\"\" srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg 460w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1-300x196.jpg 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" data-skip-lazy title=\"\"><\/noscript><img decoding=\"async\" width=\"460\" height=\"300\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" class=\"wp-image-8227 vp-lazyload\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNDYwIiBoZWlnaHQ9IjMwMCIgdmlld0JveD0iMCAwIDQ2MCAzMDAiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" data-src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\" data-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg 460w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1-300x196.jpg 300w\" data-sizes=\"auto\" loading=\"eager\" alt=\"\" data- title=\"\">\n\t\t<\/a>\t<\/div>\n<\/div>\n\t<div class=\"vp-portfolio__item-overlay\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/EE-CLUBSHOP-LOGO-CONCEPTS_05-07-460x300-1.jpg\"\n\t\ttabindex=\"-1\" class=\"vp-portfolio__item-meta\" \t>\n\t\t\t<\/a>\t<\/div>\n\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div\t\tclass=\"vp-portfolio__item-wrap vp-portfolio__item-uid-a60e1077\" data-vp-filter=\"\" \t\t>\n\t\t\t<template class=\"vp-portfolio__item-popup\" data-vp-popup-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\" data-vp-popup-img-srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg 450w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1-225x300.jpg 225w\" data-vp-popup-img-size=\"450x600\" data-vp-popup-md-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\" data-vp-popup-md-img-size=\"450x600\" data-vp-popup-sm-img=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\" data-vp-popup-sm-img-size=\"450x600\">\n\t<\/template>\n\t\t\t\t\t\t<figure class=\"vp-portfolio__item\">\n\t\t\t\t\n<div class=\"vp-portfolio__item-img-wrap\">\n\t<div class=\"vp-portfolio__item-img\">\n\t\t\t<a\n\t\thref=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\"\n\t\t\t>\n\t\n\t\t<noscript><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\" class=\"wp-image-8228\" alt=\"\" srcset=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg 450w, https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1-225x300.jpg 225w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-skip-lazy title=\"\"><\/noscript><img decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/happyfinish.com\/wp-content\/uploads\/2023\/04\/Experience_insitu-450x600-1.jpg\" class=\"wp-image-8228 vp-lazyload\" 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