{"id":8209,"date":"2023-04-20T22:18:51","date_gmt":"2023-04-20T22:18:51","guid":{"rendered":"https:\/\/happyfinish.com\/?post_type=work&p=8209"},"modified":"2023-05-04T10:20:03","modified_gmt":"2023-05-04T10:20:03","slug":"coca-cola-treecording","status":"publish","type":"work","link":"https:\/\/happyfinish.com\/work\/coca-cola-treecording\/","title":{"rendered":"Coca-Cola Treecording"},"content":{"rendered":"\n
\n
\n
\n

Campaign:<\/h4>\n\n\n\n

Treecording<\/p>\n\n\n\n

Brand:<\/h4>\n\n\n\n

Coca-Cola<\/p>\n<\/div>\n\n\n\n

\n

Treecording is a WebAR Experience that uses your unique sound waves to create a virtual, shareable Christmas tree. Developed in partnership with AKQA and activated from your Coca-Cola bottle, this tool employs 3D design, augmented reality mapping, and sound reactive programming to turn the sound wave into a personalized Christmas tree.<\/p>\n\n\n\n

This is the world’s first personalized audio message shared as a real-time 3D generative object in augmented reality.<\/p>\n\n\n\n

The application brings a thoughtful personal touch to our Christmas exchanges, encouraging people to dedicate a heartfelt message to their loved ones, and turning the digital space into something more genuine.<\/p>\n\n\n\n

Launched across South America the Treecording gained more than one million unique visits with an 80% completion and 143% share rate.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Videos<\/h2>\n\n\n\n
\n
\n
\n