{"id":24,"name":"Alex Lambert","url":"","description":"Alex Lambert is a multi-award-winning Creative Director at Happy Finish, a global creative tech production agency working at the intersection of content design, emerging technology, and immersive storytelling. He has over 25 years of experience in digital creative fields and believes in the power of technology to help express emotions, understand each other and experience more \u2014 both collectively and as individuals. Lambert works primarily on eliciting emotion through technology as well as looking at user journey and experience in spatial experiences.  Whether this is purely digital through means such as VR and AR or a combination of physical and digital, he believes curating narrative is the key to connection. His past and present clients include Nike, PVH, Mattel, Marks & Spencer, Procter & Gamble, Selfridges, Honeywell and many more. Outside of work, Alex has recently launched, BXRN to focus on raising BAME representation and knowledge in XR.","link":"https:\/\/happyfinish.com\/author\/alex-lambert\/","slug":"alex-lambert","avatar_urls":{"24":"https:\/\/happyfinish.com\/wp-content\/uploads\/gravatars\/98b6383a25899eb46e4ea525bae67058","48":"https:\/\/happyfinish.com\/wp-content\/uploads\/gravatars\/98b6383a25899eb46e4ea525bae67058","96":"https:\/\/happyfinish.com\/wp-content\/uploads\/gravatars\/98b6383a25899eb46e4ea525bae67058"},"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/happyfinish.com\/wp-json\/wp\/v2\/users\/24"}],"collection":[{"href":"https:\/\/happyfinish.com\/wp-json\/wp\/v2\/users"}]}}