{"id":9711,"date":"2023-06-29T09:04:56","date_gmt":"2023-06-29T09:04:56","guid":{"rendered":"https:\/\/happyfinish.com\/?p=9711"},"modified":"2023-08-03T12:57:33","modified_gmt":"2023-08-03T12:57:33","slug":"how-digital-twinning-will-revolutionise-the-fashion-industry","status":"publish","type":"post","link":"https:\/\/happyfinish.com\/how-digital-twinning-will-revolutionise-the-fashion-industry\/","title":{"rendered":"How digital twinning will revolutionise the fashion industry"},"content":{"rendered":"\n
By Mirko M Scolari, CEO at <\/em>Happy Finish<\/em><\/a><\/p>\n\n\n\n Fashion has always been at the forefront of innovation – you just need to look at how quickly brands like Gucci, Nike and adidas embraced technology trends<\/a> like NFTs. It\u2019s safe to say the marriage of tradition and innovation in fashion is here to stay.<\/p>\n\n\n\n In 2023, we\u2019re now starting to see fashion brands<\/a> use digital twins to push the industry into a new era. With fashion legends such as couture designer Rubin Singer showcasing a digital twin<\/a> at this year\u2019s Metaverse Fashion Week in February, it\u2019s clear the tech is making its mark.<\/p>\n\n\n\n Fashion weeks are the genesis of trends – whether it\u2019s the newest trainer for Summer \u201823 or the first place to say crochet is making a comeback. It\u2019s the same for technology. Now that digital twins have had the spotlight turned on them during fashion week, the technique will be being used by the whole retail industry before we know it.<\/p>\n\n\n\n A digital twin isn\u2019t a simple replica of a physical product. It takes into detail the fabrics, photos of advertising campaigns, fashion show photos, technical photos and so much more. Being able to create something so detailed in one go streamlines the concept-to-purchase journey for designers, retailers and consumers.<\/p>\n\n\n\n Because digital twins exist in real-time as a virtual representation of a physical object or system, they can be used to achieve a faster time to market as well as offering more flexibility and versatility. The technology showcases the detail of fabrics and textures rendering the item as it would appear in real life. It can also provide details on how many samples exist in warehouses, for example. This saves time and money as well as reducing carbon footprint by limiting the amount of travel undertaken to check on stock.<\/p>\n\n\n\n