In collaboration with global communications agency Edelman and on behalf of Xbox, Happy Finish spearheaded the ‘Jump In’ campaign to align with the commencement of the FIFA Women’s World Cup.
Launching in media spaces in the iconic Gare du Nord in Paris and London’s Waterloo station. Happy Finish collaborated extensively with the creative team at Edelman in conjunction with prominent video game titles to create a series of meticulously crafted visuals, seamlessly bridging the realms of football and gaming.
Celebrated players including Sakina Karchaoui, Lindsey Horan, Lucy Bronze, Ellie Carpenter, among others, were captured in a studio environment, with these player images then seamlessly integrated into composited stadium backgrounds.
The stadium environments were then intricately interwoven with the virtual landscapes of renowned games like Minecraft, Halo Infinite, Sea of Thieves, and Elder Scrolls Online. Our team was specifically selected for this project due to our vast experience crafting highly complex visuals and years as a trusted partner with Nike.
The creation of these exceptional retouched visuals, exemplifying the pinnacle of our creative and technical retouch work.