TikTok | Monster Munch BE


Bad Monster Challange



Release Date: 22nd September 2021

Type: Gamified Branded Effect

Hashtag: #BadMonsterChallenge

Outcome: 200M views in the first week and over 20,000 videos created

A gamified effect created for Monster Munch crisps, where users tried to ‘monch’ as many crips as they could in the given time using mouth movements.


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