Campaign:
Bad Monster Challange
Brand:
Intersnack
Release Date: 22nd September 2021
Type: Gamified Branded Effect
Hashtag: #BadMonsterChallenge
Outcome: 200M views in the first week and over 20,000 videos created
A gamified effect created for Monster Munch crisps, where users tried to ‘monch’ as many crips as they could in the given time using mouth movements.
Videos
Gallery
