Sony | Link Buds


Link Buds



For the launch of Sony LinkBud we were approached by international creative agency 180 NY to produce five streams of work for the launch, including a first of its kind AR-enabled unboxing experience, a virtual hub, two social filters and a social film. The campaign aims to engage a younger, digital-savvy audience via fun, interactive experiences.

The TikTok film was created with Wisdom Kaye. Filmed against a green screen, the HF VFX team brought to life the various metaverses with which Wisdom is seen interacting with.


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