MAGIC LEAP AND HAPPY FINISH UNVEIL BRAND-POWERED AR AT FORMULA 1 PADDOCKS
We were proud to develop one of the inaugural brand-powered Magic Leap Experiences, which premiered exclusively in VIP paddocks at Formula 1 races.
The Experience showcased the innovative ways Exxon™ and Mobil™ engineers collaborate with Aston Martin Red Bull Racing to achieve optimal power and efficiency. Using cutting-edge technology, we provided a captivating and immersive insight into the intricate engineering processes and advanced fuel technologies employed by the racing team.
Following a successful debut at the Monaco Grand Prix, where it was showcased aboard the Exxon Mobil VIP Yacht, the Experience went on to tour all the F1 race events during the 2019 season, captivating racing enthusiasts and tech aficionados alike.