Xfinity Store AR
HF CREATED A BREATHTAKING EXPERIENCE THAT BRINGS THE EXCITEMENT AND INSPIRATION OF THE USA’S OLYMPIC TEAM TO XFINITY STORES NATIONWIDE.
The cable communications giant released a series of OOH and in-store posters, which launch two unique immersive AR experiences and five product films conceived by creative agency, Elephant.
The campaign targets retail customers, high street shoppers and sporting fans, delivering compelling tales from Team USA of the trials, tribulations and triumphs within athleticism.
By creating 10 unique Augmented Reality experiences we brought the TEAM USA athletes to life for visitors of Comcast Xfinity stores across the US in exciting, compelling and engaging ways. We used AR as a way into the world of the Olympics. Each poster becomes a portal into the athletes story, their own world, bringing us closer to them. Through scanning in-store posters, visitors are able to bring them to life and get closer to the Team USA heroes like never before. These unique experiences were live across 400 Xfinity stores country wide.
Executive Produced by HF, Kode Media created 5x in-store 30s films showcasing team USA athletes like never before, live inside your TV.