Adidas | Big Zuu VR Experience

Campaign:

Big Zoo VR Experience

Client:

Adidas

COMBINING THE POWER OF VR AND UNREAL ENGINE 5

Working with The Midnight Club, we were engaged to build a unique VR Experience to drive buzz and excitement around the launch of the ZX22 trainer.

To accomplish this, we built a fully immersive world using Unreal Engine 5, a powerful game engine developed by Epic Games. As a grant partner of Epic Games, we had access to cutting-edge technology and expertise that allowed us to create a unique and engaging VR experience for the client.

Unreal Engine 5 is the latest version of the popular game engine and is known for its high-fidelity graphics and advanced features that allow developers to create photorealistic environments and dynamic lighting effects. By leveraging this technology, we were able to create a virtual world that felt realistic and immersive, allowing users to fully engage with the brand and product.

Overall, the VR experience created by Happy Finish for the launch of the ZX22 trainer was a great success, generating buzz and excitement around the product and helping to establish it as a must-have item for consumers. It also demonstrated the power of virtual reality as a marketing tool and highlighted the potential of cutting-edge technology like Unreal Engine 5 to create engaging and immersive brand experiences.

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