M&S Partnership | HF News

Marks & Spencer x Happy Finish collab heralds’ the evolution of retail.

We have announced a new 2-year strategic partnership with iconic British retailer, Marks & Spencer.

As part of M&S’ ‘Never the Same Again’ transformation agenda, this tie-up will see Happy Finish establish and implement a roadmap for rich customer experiences and content creation. Our studio team will be charged with using a digital approach to solve challenges around hidden innovations for all products, deploying augmented reality for product visualization and creating scalable imagery across all Furniture & Upholstery areas.

The partnership is designed to enable M&S to deliver richer lifestyle content using CGI. Our award-winning skills  will really showcase the products in a realistic form and to continuously evolve and reflect growing customer expectations right across the customer omni-channel journey.


Mirko Scolari, CEO at Happy Finish says: “This partnership is the perfect opportunity for Happy Finish to utilise our core competencies in digital asset creation and immersive experiences to maximum effect. It’s brilliant to be working with such an iconic, forward-thinking business to deliver cutting-edge immersive experiences as part of the evolution of retail.”

Stuart Stiles, Head of Digital Content, marksandspencer.com adds: “With the enhanced focus and traffic through our digital channels, I am super excited to be partnering with Happy Finish for the next two years.  M&S regard Happy Finish as the perfect creative technology partner to push the boundaries of immersive experiences and to really enable us to exceed our customer expectations and importantly at scale. We have to show the true value and credentials of our products across all digital channels.

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We’re always looking at ways we can improve and enhance the customer journey at every turn. Working with Happy Finish allows us to be at the forefront in adopting creative technologies which merge the physical with digital.

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