Category General

Over the years, Hot Wheels has released more than 20,000 unique die-cast models. In partnership with Mattel Future Lab, Happy Finish has supported the toy company as they’ve made the epic leap from physical to digital collectibles, for a new generation…

Article Link here The location-based experience marketplace is projected to grow to $12 billion by the end of 2023, clearly demonstrating an ever-increasing appetite for experiences. However, with so many on offer, how can brands ensure they are using the physical…

By Mirko M Scolari, CEO at Happy Finish Fashion has always been at the forefront of innovation – you just need to look at how quickly brands like Gucci, Nike and adidas embraced technology trends like NFTs. It’s safe to…

The global FMCG business wanted to boost the power of prototyping textured pattern designs for their consumer goods by digitising the prototyping process. The decision followed customer feedback about the importance of pattern design as a key way to differentiate…

We could all use a little wellbeing right now. Conflict, COVID, crushing price rises: it seems the world is askew, leaving little time to focus on you – and what makes you feel better. Anxiety and uncertainty are leading us…